As a way to avoid the generic, commercialized nature of Mother’s Day marketing, simply start a conversation on Facebook. Share your personal reflections, experiences, or memories and ask your followers to share theirs. Include the happy, the sad, and everything in between.
Social media marketing is a two-way street. Your followers want to Cork Gents Bicycle shop feel heard and they’ll also appreciate your transparency.
Host a simple event
There are a number of free and easy events you can put on for your customers on or before Mother’s Day with attractions like:
Free treats and refreshments, music, and a raffle.
A DIY photo booth or other user-generated-content-friendly opportunities to spread brand awareness.
A “grab bag” to moms or free gift to the first people who arrive at the party.
Mother’s Day gift making.
mothers day marketing ideas - gift making event
Offer a discount
Mother’s Day is an important gift-giving holiday, so what better way to attract customers than by offering a Mother’s Day discount or promotion? A few ways to do that could be to:
Display a discount wheel that can be spun upon entering the store
An exclusive offer for bringing in a childhood photo with mom
A post on social media that gives a discount only to those who follow your social pages.
Run a Mother’s Day giveaway
Run an Instagram giveaway before Mother’s Day for a chance to win a gift for mom (or yourself, if you are a mom). To help you get more followers and expand your reach, contestants can enter by using a branded hashtag and/or tagging a friend.